外卖打响史诗级大战！平台崩了股价跌了，茶饮股却嗨了

Core Viewpoint - The recent massive subsidy war between Alibaba's Taobao and Meituan has led to a significant increase in order volumes, with Meituan experiencing server overload due to unprecedented demand [2][4]. Group 1: Market Dynamics - On July 5, Meituan's daily orders exceeded 1.2 billion, with over 1 billion being food orders, indicating a surge in user engagement due to the subsidy campaigns [2]. - Taobao's flash purchase platform initiated a subsidy plan worth 500 billion yuan, resulting in a 170% and 140% increase in orders for restaurant chains and small businesses, respectively [2][4]. - The competition is expected to extend into the instant retail sector, benefiting third-party delivery platforms amid oversaturation of orders [4][6]. Group 2: Impact on Specific Sectors - The coffee and tea beverage sector is anticipated to benefit significantly from the ongoing subsidy war, with brands like Luckin Coffee and others expected to see strong same-store sales growth [4]. - The tea beverage industry, particularly brands such as Cha Bai Dao and Gu Ming, has already seen stock prices rise significantly, with some stocks increasing by over 15% [4]. Group 3: Financial Implications - Goldman Sachs predicts that the current price war will reshape the industry landscape, with total investments by the major players reaching 250 billion yuan in a single quarter [6]. - The competition is expected to last longer than previous price wars, with a potential peak in investment by September 2025, followed by a possible turning point in the second half of 2025 [6]. Group 4: Company Strategies - Meituan's CEO has indicated a commitment to increasing subsidy investments despite the potential for reduced profit margins in the core local business segment [5]. - All major players are vying for a position as a "daily application" in consumers' lives, leveraging high-frequency delivery services to cross-sell other services [6].