108轮竞价、溢价40.74%，中海23.70亿斩获深圳龙华地块

Core Viewpoint - The recent land auction in Shenzhen reflects strong demand for residential properties in the Minzhi area, with a notable increase in bidding activity and high premium rates due to the land's quality and favorable development conditions [1][2][3]. Group 1: Land Auction Details - The A802-0309 land parcel in Longhua District has a total area of 21,820.58 square meters and a planned construction area of 61,090 square meters, including residential, commercial, and service facilities [1]. - The starting price for the land was set at 1.684 billion yuan, with a starting floor price of 27,566 yuan per square meter [1]. - The land was originally designated for commercial use but was reclassified as residential land, which has attracted significant interest from major real estate companies [1]. Group 2: Market Conditions - The Minzhi area has a strong market demand, with new home transaction prices averaging approximately 63,848 yuan per square meter as of June [2]. - The land's low plot ratio of 2.8 allows for the development of low-density residential communities, enhancing living comfort [2]. - The auction process was competitive, with 108 rounds of bidding, ultimately resulting in China Overseas Land & Investment winning the bid at 2.37 billion yuan, translating to a floor price of about 38,975 yuan per square meter and a premium rate of 40.74% [2]. Group 3: Future Implications - The high premium transactions in Shenzhen's land auction market are driven by a combination of core location, low-density quality, and policy incentives [3]. - The successful sale of this land parcel is expected to further transform the Minzhi area into an improved residential district and inject vitality into Shenzhen's land market [2].