二季度全球销量下滑，中国成特斯拉唯一增长引擎

Core Insights - Tesla's global sales faced a significant decline in Q2 2025, with a total delivery of 384,100 vehicles, marking a year-on-year drop of 13.5% [1] - In contrast, the Chinese market emerged as a growth pillar, with Tesla's Shanghai factory delivering 191,720 vehicles, accounting for 47% of global production [1] - The disparity in sales performance between regions is evident, as Tesla's new car registrations in the EU plummeted by 40.5% in May, while deliveries in China grew by 10.98% [1][4] Group 1: Market Performance - Tesla's Q2 2025 global production exceeded 410,000 electric vehicles, but the company experienced a two-quarter consecutive decline in sales [1] - The company’s reliance on the Model 3 and Model Y is evident, as these two models constituted 97.3% of total deliveries, while higher-end models contributed only 10,400 units, a 50% year-on-year decline [4] - The Cybertruck has faced quality issues, with eight recalls since its production began in 2023, leading to diminished market trust [4] Group 2: Competitive Landscape - Chinese automakers are rapidly gaining market share in Europe, with BYD's pure electric sales surpassing Tesla for the first time in April, showing a year-on-year growth of 359% [5] - Other Chinese brands like Geely and SAIC also reported significant increases in new car registrations in Europe, indicating a growing competitive threat to Tesla [5] - Tesla's market share in China has decreased from a peak of 15% in 2020 to 7.6% in 2025, despite a strong performance in Q2 [7][8] Group 3: Strategic Challenges - Tesla is facing a "triple crisis," including product lineup stagnation, regulatory hurdles for its Full Self-Driving (FSD) technology, and a decline in consumer trust due to Elon Musk's controversial public statements [4][5] - The company’s pricing strategy has come under scrutiny, as it raised prices on some Model 3 variants while competitors are offering more features at lower prices [8] - The marketing landscape is shifting, with new entrants like Xiaomi's automotive venture creating significant competition for Tesla's market share [8][9]