苹果就5亿欧元天价罚款向欧盟提起上诉：处罚远远超出了法律要求

Core Viewpoint - Apple is appealing a €500 million fine imposed by the European Commission, claiming the penalty and required business adjustments are unprecedented and illegal, exceeding legal requirements [1] Group 1: Legal Conflict - The core of the legal conflict revolves around the European Commission's enforcement action against Apple under the Digital Markets Act, accusing Apple of unfair competition by restricting developers from offering better payment options outside its App Store [2] - Apple firmly rebuts the Commission's decision, stating it exceeds legal boundaries and imposes chaotic and unfavorable commercial terms on developers and users [2] Group 2: Business Model Adjustments - In response to regulatory pressure, Apple introduced a new tiered commission structure in June, requiring developers to pay a commission of 5% or 13%, plus a 2% user acquisition fee, depending on their app's visibility in the App Store [2] - Apple argues that this new fee structure was implemented under regulatory demands and highlights that no other app download store is subject to such a structure [2] Group 3: Global Regulatory Pressure - The dispute with the EU is part of a broader trend of regulatory scrutiny faced by Apple globally, with its App Store business model under examination by lawmakers and judicial bodies worldwide [3] - A recent ruling in California mandates Apple to allow developers to direct users to complete in-app purchases on the web, potentially costing Apple billions annually [3] - The European regulatory landscape has seen significant fines against tech giants, including over $8 billion against Alphabet's Google and a previous order for Apple to repay €13 billion in taxes to Ireland, indicating a challenging legal environment for Apple in Europe [3]