小米YU7正式交付，雷军躬身开门，友商们还是学不来！

Core Insights - The article discusses the marketing strategies employed by Lei Jun, the CEO of Xiaomi, during the delivery ceremonies of the SU7 and YU7 vehicles, highlighting the emotional engagement with customers as a key differentiator in a competitive market [1][5][10]. Group 1: Marketing Strategies - Lei Jun's actions during the vehicle delivery ceremonies, such as bowing and personally handing flowers to customers, reflect a deep understanding of consumer emotional value [8][10]. - The transition from opening car doors to performing a 90-degree bow signifies a shift from physical gestures to a more profound expression of respect and gratitude [5][8]. - The marketing approach is characterized as a "humble marketing" strategy, which is a carefully designed emotional investment that enhances brand loyalty and consumer perception [10][12]. Group 2: Competitive Landscape - In an increasingly homogenized automotive market, traditional marketing focused on product specifications is becoming less effective, making emotional value a critical differentiator [8][12]. - Competitors have not widely adopted similar customer engagement strategies, despite the evident success of Lei Jun's approach [3][10]. - The emotional connection established through these delivery ceremonies may influence future consumer choices, as buyers begin to consider emotional value alongside technical specifications [12].