XIAOMI(HK:01810) 3 6 Ke·2025-07-08 08:11Core Insights - Xiaomi's AI smart glasses launch marks a significant step towards the era of smart glasses, but several key hurdles remain before widespread adoption can occur [1][16] - The competition among various brands in the "hundred glasses battle" may ultimately determine the leading players in the smart glasses market [16] Product Highlights - The Xiaomi AI smart glasses are priced starting at 1999 yuan, which is significantly lower than competitors like Ray-Ban Meta priced at 299 USD, indicating a shift towards making smart glasses more accessible [3] - Initial sales figures show that Xiaomi's AI smart glasses have sold over 50,000 units within three days, achieving the fastest sales rate for AI smart glasses in China [2][3] Market Dynamics - The entry of major smartphone manufacturers like Xiaomi and Huawei into the smart glasses market is expected to accelerate the industry's growth, leveraging their advantages in funding, supply chains, and brand recognition [4][6] - The global market for AI smart glasses is projected to grow rapidly, with sales expected to reach 4 million units by 2025, up from 210,000 units in 2023 [5][10] Competitive Landscape - The smart glasses market is currently characterized by a clear tiered structure, with companies like Thunderbird Innovation leading with a 35.6% market share in China's consumer-grade AR market [9] - The "hundred glasses battle" has seen over 60 Chinese and 80 international companies participating in AI glasses showcases, indicating a heightened interest and competition in the market [8] Technological Challenges - Current smart glasses face challenges related to battery life, privacy concerns, and the need for improved interaction capabilities, which must be addressed for broader acceptance [14][15] - The main chip solutions for high-end smart glasses are dominated by Qualcomm, which poses challenges for domestic manufacturers in terms of cost control and supply chain independence [4][14] Future Outlook - The smart glasses market is anticipated to experience explosive growth, with IDC predicting that global shipments will reach 12.05 million units by 2025, driven by consumer curiosity and technological advancements [12][10] - Industry experts believe that smart glasses could potentially replace smartphones as the next universal smart device, provided that privacy and usability issues are effectively managed [12][13]