电厂 | 小米YU7发布十日:雷军忙交付,用户想退订

Core Insights - Xiaomi's new car model, YU7, achieved remarkable sales, with over 200,000 pre-orders within 3 minutes of launch and 240,000 within 18 hours, setting a record for new car sales in China [1] - The delivery timeline for YU7 has extended to 2027, leading to customer dissatisfaction and requests for refunds due to potential changes in electric vehicle purchase tax [1][8] - Xiaomi's production capacity is currently limited, with only one factory operational and another expected to start production soon, both with an annual capacity of 150,000 vehicles [1] Group 1 - The YU7's pre-order success highlights a significant demand for Xiaomi's vehicles, surpassing initial expectations set by the company [1] - Customers are facing long wait times, with some reporting delivery estimates of up to 53 weeks, leading to frustration and refund requests [2][4] - Xiaomi's customer service has been criticized for its inability to accommodate refund requests, leading to a growing number of dissatisfied customers [5][7] Group 2 - Many customers are concerned about the potential increase in vehicle purchase tax, which could affect their decision to wait for delivery [8] - The company has faced backlash for unclear communication regarding order modifications, resulting in duplicate orders for some customers [7] - Competing brands are attempting to attract YU7 pre-order customers by offering incentives, although the conversion rate remains low due to brand loyalty and perceived value associated with Xiaomi [9]