南财观察｜大额存单“失宠”：银行压成本，财富找新“家”

Core Viewpoint - The high-yield large-denomination certificates of deposit (CDs) that were once popular among banks for attracting deposits are gradually disappearing from the market as deposit rates have entered the "1" era, leading to a shift in investment preferences among consumers [1][6]. Group 1: Changes in Deposit Products - The current interest rates for personal large-denomination CDs have dropped to the "1" range, with some banks offering rates that are on par with or even lower than regular deposit products [1][2]. - Major banks, including the Industrial and Commercial Bank of China, have removed long-term large-denomination CDs from their offerings, focusing instead on shorter-term products ranging from 1 month to 2 years [1][2]. - The Guangzhou Bank is offering a 3-year large-denomination CD at an interest rate of 1.75%, but the availability is limited, with only 8 million yuan left for sale [3]. Group 2: Market Dynamics and Consumer Behavior - There is a noticeable trend of "deposit migration," where funds are moving from traditional deposits to more attractive investment options such as wealth management and insurance products [1][6]. - The demand for large-denomination CDs has decreased significantly, with banks reporting fewer inquiries from customers [2][5]. - The interest rates for regular fixed-term deposit products are comparable to those of large-denomination CDs, making them less appealing to consumers [2][4]. Group 3: Banking Strategies and Economic Context - Banks are adjusting their strategies to lower funding costs and optimize their asset-liability structures in response to narrowing net interest margins [5][6]. - The People's Bank of China reported a significant increase in deposits at non-bank financial institutions, indicating a shift in consumer investment behavior [6]. - Financial experts suggest that in a low-interest-rate environment, banks should focus on offering low-risk, stable investment products to meet changing consumer preferences [7].