Core Viewpoint - The company "好想来" is facing public scrutiny due to service-related incidents, raising concerns about its rapid expansion and management capabilities [1][3][6]. Group 1: Service Issues and Public Response - A recent incident involved a cashier kneeling to apologize to a customer over a perceived queue-jumping issue, which sparked online controversy [1][3]. - This is the second service-related incident in four months, with the company responding by emphasizing the need for enhanced employee training [1][3]. - The company has faced previous allegations regarding poor service, leading to public apologies and promises to improve staff training and customer feedback mechanisms [3][4]. Group 2: Business Expansion and Franchise Model - "好想来" operates under a low-cost franchise model, attracting numerous franchisees with no initial fees and a guarantee deposit of 20,000 yuan [4]. - As of March 2025, the company has over 10,000 stores, indicating significant growth in the snack retail sector [4][8]. - However, the rapid expansion raises concerns about the quality of franchisees and the potential impact on brand image and operational efficiency [4][6]. Group 3: Financial Performance - In 2023, the company reported revenue of 92.94 billion yuan, a staggering increase of 1592.03% year-on-year, with the snack business contributing 87.59 billion yuan [6][7]. - Despite the revenue surge, the company recorded a net loss of 0.83 billion yuan, a decline of 273.72% compared to the previous year [6][7]. - The financial situation improved in 2024, with revenue reaching 323.3 billion yuan and a net profit of 2.94 billion yuan, marking a significant turnaround [7][8]. Group 4: Operational Challenges - The company’s rapid growth has led to operational challenges, including a low gross margin of 10.76%, significantly below the industry average of 20.35% [8]. - Increased operational costs were noted, with sales expenses rising by 229.8% to 14.31 billion yuan in 2024 [7][8]. - Experts suggest that the company needs to balance expansion with quality management to sustain long-term growth and profitability [8].
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