POP MART(HK:09992) 2 1 Shi Ji Jing Ji Bao Dao·2025-07-09 04:03Core Insights - The news highlights the significant rise of Chinese cultural soft power and the global influence of new cultural products like LABUBU, a trendy toy IP that has gained immense popularity internationally [1][9]. Group 1: LABUBU's Popularity - LABUBU, a small creature with sharp teeth, has become a sought-after collectible among celebrities, with auction prices for its initial products reaching levels comparable to real estate [3]. - Recent collaborations include a partnership with Uniqlo and a limited edition inspired by the Mona Lisa, which sold out quickly in France [5]. - The upcoming animation series for LABUBU is expected to enhance its market presence, with Bubble Mart's overall revenue more than doubling in Q1 2025, and overseas revenue increasing by over 400% year-on-year [7]. Group 2: Market Dynamics - Bubble Mart's market capitalization has surpassed that of international toy brands like Sanrio, indicating a shift in the competitive landscape of the toy industry [9]. - LABUBU's search popularity has exceeded that of Hello Kitty, suggesting a growing recognition and demand for this new IP [11]. Group 3: Industry Growth - The Chinese toy industry is projected to reach a total value of 110.1 billion yuan by 2026, with an average annual growth rate exceeding 20% [13]. - Other brands, such as Miniso's TOP TOY and 52TOYS, are also targeting international markets, indicating a broader trend of Chinese toy brands going global [15]. Group 4: Supporting Factors - The success of Chinese toy IPs is attributed to a mature industrial chain that allows for efficient IP development and production, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area [17]. - The rise of cross-border e-commerce has lowered barriers for Chinese brands to enter international markets, with Bubble Mart reaching over 90 countries and achieving a 834% year-on-year growth in online revenue [18]. - A strategy of deep localization is being employed, allowing Chinese toy brands to better understand and cater to diverse global consumer needs [20]. Group 5: Cultural Impact - The evolution of Chinese cultural exports is shifting from mere output to cultural dialogue, supported by long-term investments in quality content, as seen in successful projects like "Nezha 2" and "Black Myth: Wukong" [25]. - The increasing global recognition of Chinese stories across various media, including games and toys, reflects the close relationship between a country's cultural influence and its economic strength [25].