ESG解读｜安克创新召回227万台充电宝，对供应商前期管控需加强，召回链路仍存问题

Core Insights - Anker Innovations has initiated a global recall of over 2.27 million power banks due to safety concerns related to battery cells supplied by Amperes, which altered raw materials without approval [4][6][13] - The recall affects multiple markets, including the US (1.158 million units), China (713,000 units), and Japan (416,000 units), with production dates spanning from 2016 to 2025 [4] - The company has terminated its partnership with Amperes and is now sourcing battery cells from CATL, investing 20 million yuan to establish a battery lab and expert team [4][15] Supply Chain Management - Anker's supply chain management faced significant challenges, leading to a product safety crisis, but the company demonstrated stronger risk resilience compared to competitors [4][13] - Following the recall announcement, Anker quickly established a comprehensive quality control system, including a "rapid response-root cause analysis-corrective prevention-responsibility tracing" process [6][13] - The company has implemented a supplier lifecycle management system, which includes strict protocols for supplier selection and termination, ensuring compliance with quality standards [13][15] Recall Process - Anker completed a full-channel announcement within 48 hours of the recall initiation and allocated 200 million yuan for user compensation to prevent delays [6] - The recall process involved notifying users through multiple channels and providing specialized fireproof bags for safe return of the products [6][9] - However, issues arose with logistics, as some courier partners did not adhere to the agreement, leading to user complaints and delays in the recall process [7][10] Transparency and Communication - Anker's communication strategy during the recall has been criticized for inconsistencies across different platforms, with key information being downplayed on social media [10][12] - The company's selective transparency has led to consumer dissatisfaction, as users felt they were not fully informed about the recall details [12]