BTG Hotels(SH:600258) Guan Cha Zhe Wang·2025-07-09 09:48Core Viewpoint - The article highlights the transformation of hotels into cultural and historical spaces that reflect rich human values, moving beyond mere accommodation to become carriers of cultural heritage and social development [1][3]. Group 1: Hotel Cultural Significance - Hotels like Beijing Jianguo Hotel and Gui Bin Lou Hotel serve as historical witnesses to the evolution of the Chinese hotel industry, showcasing artifacts and artworks that embody cultural significance [1][3]. - The "Treasure Hotel" exhibition and experience journey initiated by Shoulv Group aims to explore and promote the cultural value of hotels, following the success of last year's "Exciting Chang'an Street" event [1][4]. Group 2: Event Details and Participation - The "Exciting Chang'an Street" event will expand from Beijing to 32 cities, aiming to create a cultural treasure route that embodies deep historical and contemporary significance [3]. - Various participation methods are offered to consumers, including "cycling treasure hunts" and exclusive member benefits such as accommodation discounts and cultural activities [4]. Group 3: Long'an Street Spirit - The "Chang'an Street Spirit" is emphasized as the core of the event, representing the convergence of Eastern and Western civilizations and showcasing contemporary China's open and confident demeanor [3]. - This spirit is deeply embedded in the history of hotels like Jianguo Hotel and Minzu Hotel, reflecting a legacy of cultural exchange and international collaboration [3].