
Core Insights - The MarTech HK Summit 2025 showcased advancements in marketing technology, with a focus on AI-driven solutions for enhancing customer interaction and engagement [1] - Aurora Mobile presented two key solutions: GPTBots, an enterprise-level AI platform, and EngageLab, a multi-channel interaction platform, aimed at creating a complete growth loop for businesses [2][8] Group 1: AI Solutions - GPTBots enables businesses to build custom AI assistants without coding, covering high-value scenarios such as intelligent customer service and process automation, driving a revolution in business efficiency [2] - EngageLab integrates over 20 communication channels, including email, SMS, and social media, to achieve precise automated marketing through user behavior analysis, enhancing conversion and retention rates [3] Group 2: Industry Applications - In the education sector, a top university expressed interest in using GPTBots to create a chatbot for admissions and assist applicants, aiming to improve efficiency and provide personalized support to global applicants [6] - In the aviation industry, a company's tech department focused on GPTBots for omnichannel customer engagement and internal efficiency, highlighting the platform's flexibility in enhancing customer service and operational efficiency [7] Group 3: Future Outlook - Aurora Mobile's presentation at the summit demonstrated the potential of AI and multi-channel solutions to empower enterprises in finance, aviation, and education, marking the beginning of collaborative innovation with clients [8]