PD美国站销售额破500亿！卖家却被折扣卷疯？

Core Insights - Amazon's Prime Day 2025 has introduced stricter pricing requirements for participating sellers, leading to significant challenges in discount management and pricing strategies [1][3][4] - Despite the increased pressure on sellers, the sales performance during the event has shown strong results, with online retail sales reaching $7.9 billion on the first day, a 9.9% year-over-year increase [6][8] Pricing and Discount Dynamics - Sellers are experiencing dynamic changes in discount requirements, with some reporting that the system demands higher discounts than their historical lowest prices [1][3][5] - The discount must be at least 20% lower than the current selling price and must also meet various comparative criteria against other retail platforms and historical pricing [4][5] Sales Performance and Trends - The first day of Prime Day 2025 saw online sales reach $7.9 billion, surpassing previous high sales days, including Thanksgiving and Cyber 5 [6][8] - Mobile sales accounted for approximately 50.2% of total online sales, indicating a strong trend towards mobile commerce [8] - High-priced items have seen a notable increase in sales, with the share of expensive electronics rising by 55% compared to the annual average [8] Market Impact - Despite challenges faced by sellers, Amazon's Prime Day continues to exert significant influence on the retail landscape, prompting competitors like Walmart and Target to respond with their own promotions [9]