Milkground(SH:600882) Sou Hu Cai Jing·2025-07-10 10:21Core Viewpoint - Miao Ke Lan Duo, a leading cheese company, is expanding into the pet food market by recruiting for positions related to pet cheese products, indicating a strategic move into the "it economy" sector [2][3]. Company Summary - Miao Ke Lan Duo is looking to establish a pet cheese product line from scratch, with a three-year development plan for the new business [3]. - The company has historically focused on cheese products, which account for over 80% of its revenue, but has faced challenges due to a lack of business diversification [3][4]. - The company's revenue growth has slowed significantly, with a notable decline in net profit from 1.93 billion yuan in 2021 to 790 million yuan in 2023, although a slight recovery is expected in 2024 [4][8]. Industry Summary - The pet economy in China is projected to exceed 300 billion yuan in 2024, with significant growth in both dog and cat markets [9]. - Over 30 leading companies from various sectors, including food and beverage, are entering the pet industry, indicating a trend of cross-industry expansion [10]. - The pet food and supplies market is characterized by intense competition, with both foreign and domestic brands vying for market share, necessitating innovation and product differentiation [11].