Meta Platforms(US:META) Sou Hu Cai Jing·2025-07-11 07:20Core Insights - Meta hosted its annual business messaging conference, Conversations 2025, in Shenzhen, China, focusing on the global business expansion practices and future trends of its core products: WhatsApp, Messenger, and Instagram [1][3] - The conference attracted representatives from various industries, including technology, branding, and e-commerce, to discuss how dialogue drives global business growth [1] Group 1: Business Messaging Ecosystem - Zhang Yang from Shoplazza highlighted that as brands globalize, user engagement has shifted from mere exposure to high-quality real-time conversations [4] - The traditional marketing tools are becoming less effective, while platforms like WhatsApp, with a message open rate of 98%-99%, are emerging as new avenues for brands to build user trust and achieve deeper conversions [4][6] Group 2: Impact on Conversion Rates - Brands that focus on dialogue as a core driver for optimizing the entire customer experience see significant improvements in user conversion rates, attachment purchase rates, and repurchase rates [6] - Shoplazza's merchants, spanning various high-ticket or highly personalized categories, benefit from immediate communication to better understand user needs, leading to explosive growth in conversions [6] Group 3: Strategic Insights for Brands - Brands are encouraged to incorporate user communication content into regular reviews to extract trend information that guides new product development and market positioning [8] - The evolution of consumer behavior is prompting brands to seek more value from dialogue, emphasizing the importance of measurable, reviewable, and optimizable interactions within Meta's messaging ecosystem [8]