Core Viewpoint - The price of Moutai liquor is experiencing a significant decline, currently around 1800 yuan, with some e-commerce prices dropping to 1500 yuan, and predictions suggest a return to a nationwide unified retail price of 1499 yuan is imminent [1][3] Group 1: Price Trends - Seasonal factors are closely related to the price drop, as July and August are traditionally off-peak months for liquor demand, leading to expectations of further price declines [1][3] - Distributors are hopeful that upcoming peak seasons such as Mid-Autumn Festival, National Day, and New Year will boost prices; however, if these seasons do not stimulate demand, Moutai prices may continue to fall [3] Group 2: Market Dynamics - The long-standing price structure of Moutai has been distorted, with manufacturers supplying distributors at just over 1000 yuan and a suggested retail price of 1499 yuan, theoretically allowing distributors to profit at the guideline price [3][5] - Despite the current price drop, distributors still have profit margins as the difference between the factory price and retail price remains substantial [5][6] Group 3: Manufacturer's Position - Moutai's factory has consistently supplied at just over 1000 yuan, and distributors have no bargaining power, often needing to "fight for stock," indicating a model where the manufacturer profits while distributors benefit without risk [6] - The current price decline may represent a return to rationality in the market, suggesting that Moutai should be accessible to a broader consumer base rather than being a tool for speculation [8]
茅台价格跌到1800?经销商盼中秋国庆能大卖!网民:到1499还远呢