KUAISHOU(HK:01024) Sou Hu Cai Jing·2025-07-12 03:37Core Insights - The third Beijing Network Audio-Visual Art Conference was successfully held from July 2 to 3, focusing on high-quality development in network audio-visual arts [1] - Kuaishou Technology's co-founder Yin Xin emphasized the company's commitment to empowering creativity through technology and cultural innovation [1] Group 1: Event Overview - The conference was guided by the Chinese Federation of Literary and Art Circles, the Chinese Writers Association, and the Beijing Municipal Government, with the theme "Audio-Visual Tide, Literary and Artistic Brilliance" [1] - Kuaishou hosted a themed seminar on "New Mass Culture," attracting participation from various stakeholders including provincial broadcasting authorities, audio-visual platforms, experts, and creators [3] Group 2: Kuaishou's Initiatives - Kuaishou leveraged its short video and live streaming capabilities to promote the "Tong Tong Kan Zhe Li" online theme activities, showcasing cultural landmarks in Beijing's sub-center [3][4] - Over 30 million viewers engaged with Kuaishou's live broadcasts and short videos related to the theme activities within 48 hours [3] Group 3: User Engagement and Impact - The "Tong Tong Kan Zhe Li" theme activities included a pre-event phase from June 25 to July 1, which involved creating a central event page and initiating topic collection activities [4] - The live streaming activities featured seven prominent Kuaishou influencers, achieving an average of over 2 million viewers per session, with one session reaching nearly 3 million views [7] Group 4: Economic Impact - Kuaishou's local life business significantly boosted ticket sales for the Beijing Universal Resort, with overall GMV increasing by over 60% year-on-year [8] - Short video content directly contributed to a staggering 440% year-on-year increase in ticket sales, demonstrating the effectiveness of short videos in driving consumer interest and decision-making [8] Group 5: Broader Implications - The success of the conference and related activities illustrates the deep integration of digital economy platforms with local economies, particularly in enhancing the cultural tourism sector in Beijing's sub-center [9] - Kuaishou's role as a key audio-visual platform has opened new sales channels and increased brand visibility for cultural tourism projects in the area [9]