爆了！新一轮周末“外卖大战”又来了

Core Viewpoint - A new round of intense competition in the food delivery sector has emerged, with major platforms like Meituan and Taobao Flash Sale issuing substantial discount coupons to attract consumers [11][12]. Group 1: Promotions and Discounts - On July 12, Meituan and Taobao Flash Sale launched significant promotional campaigns, with users reporting receiving 0 yuan drinks [1][4]. - Meituan's app displayed notifications for 0 yuan delivery offers, while Taobao Flash Sale offered various large discount coupons, with promotions starting as low as 1.9 yuan for popular brands [4][7]. - On July 11, Meituan teased a new wave of discounts, while Taobao Flash Sale announced a "188 yuan coupon package" valid over the weekend [8][9]. Group 2: Historical Order Volume - On July 5, Meituan reported a record-breaking day with over 1.2 billion orders, including more than 1 billion food orders [11]. - Taobao Flash Sale and Ele.me also reported significant activity, with Taobao Flash Sale achieving over 80 million daily orders and more than 2 billion active users [11]. Group 3: Competitive Strategies - Taobao Flash Sale initiated a massive subsidy plan worth 500 billion yuan aimed at providing direct discounts to consumers and merchants over the next 12 months [12]. - Reports indicated that July 5 was a critical day for Alibaba's food delivery service, aiming to surpass Meituan's order volume with a target of 90 to 100 million orders [13]. - In response to Alibaba's aggressive strategy, Meituan also rolled out numerous discount coupons to maintain its market position [14].