NIO(US:NIO) Hu Xiu·2025-07-13 06:50Core Viewpoint - The launch of the NIO L90 is critical for the company's profitability goals, with the vehicle representing a pivotal opportunity for NIO to reverse its fortunes in a competitive market [1][10]. Product Overview - The NIO L90 is a flagship large three-row SUV with dimensions of 5145mm in length, 1998mm in width, 1766mm in height, and a wheelbase of 3110mm [1]. - The vehicle features a spacious design, with a trunk capacity of 430 liters and a front trunk capacity of 240 liters, capable of accommodating "six people and ten boxes" [2][4]. - The L90 achieves a low energy consumption of 14.5 kWh/100 km, with a CLTC range of 605 km when equipped with an 85 kWh battery [4]. Market Positioning - The pre-sale price for the NIO L90 starts at 279,900 yuan for full vehicle purchase and 193,900 yuan for battery rental [6]. - The L90 competes in a rapidly growing market segment for large electric SUVs, which has seen over 40% growth in the past three years [6]. Competitive Landscape - The L90 faces competition from models like the Ideal i8, with both vehicles set to launch around the same time, intensifying market rivalry [9]. - NIO's sales performance is under scrutiny, as the company aims to meet a target of 440,000 vehicle deliveries this year, having delivered 114,150 vehicles in the first half [6][10]. Strategic Importance - The success of the L90 is crucial for NIO to achieve its profitability targets, as it is one of the few remaining models that can drive sales in the current year [6][10]. - The company has built 1,000 battery swap stations to support the L90, enhancing its infrastructure for electric vehicle adoption [5]. Future Considerations - Key questions remain regarding the conversion rate from pre-orders to actual sales, the delivery schedule, and how the L90 can maintain momentum in the competitive large SUV market [10][11].