“彩虹故乡”的油菜花开了！金龙鱼外婆乡小榨菜籽油走进青海互助县开启高原寻味之旅

Core Viewpoint - The 11th Jinlongyu Waipo Village Small-pressed Rapeseed Oil Cauliflower Festival showcased the integration of local culture, cuisine, and craftsmanship, emphasizing the brand's innovative narrative of "food + wine" to break traditional marketing barriers [1][3][7]. Group 1: Event Highlights - The festival took place in the unique setting of Huzhu Tu Autonomous County, known for its rich ethnic culture and natural beauty, featuring a theme of "Searching for the Taste of Waipo Village, Inheriting the Northwest Banquet" [1][3]. - The event included performances of traditional dances and culinary demonstrations, highlighting the local Tu culture and the use of Waipo Village small-pressed rapeseed oil in regional dishes [3][5]. Group 2: Culinary Significance - The use of Waipo Village small-pressed rapeseed oil enhances the flavors of Northwest cuisine, particularly in dishes like Huanyuan pork, which benefits from the oil's ability to bring out the aroma of spices and improve the overall taste [5][7]. - The collaboration between Waipo Village small-pressed rapeseed oil and local Qingke wine brand Tianyoude emphasizes the cultural significance of pairing food with wine in Northwest dining traditions [7][8]. Group 3: Marketing and Outreach - The festival served as a launchpad for a promotional campaign, including the distribution of 180,000 bottles of Waipo Village small-pressed rapeseed oil in major cities to enhance brand visibility and consumer engagement [9][10]. - The brand aims to leverage social media influencers and live streaming to create immersive content that resonates with consumers, thereby driving both brand awareness and sales [9][10].