贵价雪糕没人买？年轻人连哈根达斯都抛弃了

Core Viewpoint - The article discusses the decline of Häagen-Dazs in the Chinese market, highlighting its struggles against cheaper ice cream brands and changing consumer preferences, leading to a significant reduction in store numbers and sales [1][3][19]. Group 1: Company Performance - Häagen-Dazs' net sales in China for the third quarter of fiscal year 2025 were reported at $138 million, reflecting a year-on-year decline of approximately 3.2% [3]. - The number of Häagen-Dazs stores in mainland China has halved from 557 in 2019 to only 263 currently, indicating a severe contraction in its physical presence [4]. - The CEO of General Mills acknowledged a double-digit percentage decline in store traffic for Häagen-Dazs in China [3]. Group 2: Market Dynamics - The rise of affordable ice cream brands has shifted consumer preferences, with many opting for lower-priced options, making it difficult for Häagen-Dazs to attract customers [6][29]. - Häagen-Dazs was once perceived as a luxury brand, but its image has deteriorated as consumers now view it as overpriced and outdated [22][29]. - The competitive landscape has intensified, with local brands like Zhong Xue Gao and others introducing innovative and cost-effective products that challenge Häagen-Dazs' market position [22][28]. Group 3: Consumer Sentiment - Consumers have become more price-sensitive, with many expressing disbelief at Häagen-Dazs' high prices compared to similar products available at much lower costs [21][30]. - The nostalgia associated with Häagen-Dazs has not translated into sustained consumer loyalty, as younger generations prioritize value and health in their purchasing decisions [19][30]. - The perception of Häagen-Dazs as a "high-end" product has been undermined by its recent controversies, including the use of inferior ingredients, further alienating its customer base [22][29].