茶咖日报｜哈根达斯“低头参战”，9.9元咖啡撕开高端防线

Group 1: Haagen-Dazs Price Strategy - Haagen-Dazs has joined the "9.9 yuan" price war by launching a 9.9 yuan coffee product to attract more consumers, particularly price-sensitive customers [1] - The low-price strategy aims to increase foot traffic and boost sales of higher-margin products, indicating a shift from the brand's long-standing premium pricing strategy [1] - The brand has faced challenges in recent years, including the closure of multiple stores in various cities, leading to nostalgia among consumers [1] Group 2: Starbucks and China Eastern Airlines Partnership - Starbucks China has announced a comprehensive partnership with China Eastern Airlines, introducing a joint membership program for 160 million members [2] - The collaboration will focus on three key areas: co-creation of Yunnan coffee, cultural tourism, and sustainable development [2] - Both companies are committed to leveraging their strengths to enhance customer experiences and promote mutual growth [2] Group 3: Junlebao's Strategy in Dairy Industry - Junlebao's chairman emphasized the need to develop B2B tea drinks, coffee, baking ingredients, and dairy products to expand the domestic dairy market [3] - The B2B dairy product market is experiencing rapid growth, with 70%-80% of the market share currently held by imported products [3] - Strengthening B2B collaborations to increase the usage of domestic dairy products is seen as a crucial path for industry transformation [3] Group 4: Xiangpiaopiao's Half-Year Performance - Xiangpiaopiao has projected a revenue of approximately 1.035 billion yuan for the first half of 2025, with slight growth in Q2 revenue but an overall decline compared to the previous year [4][5] - The company is focusing on stabilizing its brewing business and accelerating the expansion of its ready-to-drink segment, with new product launches aimed at health-conscious consumers [5] - The brand's marketing strategy includes targeting younger demographics, as evidenced by a significant increase in sales during promotional events [5] Group 5: Dongguan's Consumption Promotion Activities - Dongguan's government has launched a plan to stimulate service consumption, including hosting food festivals and coffee festivals to enhance dining experiences [6] - The initiative aims to promote local culinary culture and create cross-industry consumption scenarios [6] - The plan includes organizing supply chain matchmaking events to facilitate communication between restaurants and suppliers [6] Group 6: Lemon Right's New Brand Launch - Lemon Right has opened its first store for the upgraded brand "Xiangyou Shouzuo" in Nanjing, focusing on fresh, healthy, and low-calorie products [7] - The new brand expands its product line to include freshly squeezed juices, steamed teas, and handmade ice creams [7] - The launch signifies Lemon Right's deeper market penetration in Jiangsu, with over 300 stores established in East China since its inception in 2021 [7]