Company Overview - Tongcheng Travel, a leading one-stop travel platform in China, was formed through the merger of two major online travel agencies, eLong and Tongcheng Network, focusing on the lower-tier markets [1] - The company has leveraged its strategic merger to achieve ecological synergy in traffic entry and supply chain, establishing itself as the third force in the OTA industry [1] - eLong, an early OTA platform, focused on accommodation bookings in second and third-tier cities, while Tongcheng initially specialized in B2B services before transitioning to a consumer-facing platform [1] OTA Industry - The tourism environment is experiencing a strong recovery, with domestic travel consumption showing resilience and outbound travel continuing to recover [1] - The OTA sector is benefiting from high demand resilience, the establishment of online booking habits, and an increasing share of young and independent travelers [1] - In 2021, the market shares of major players were 36% for Ctrip, 21% for Meituan, and 15% for Tongcheng, indicating a differentiated competitive landscape [1] Competitive Advantages - Tongcheng focuses on the lower-tier markets, benefiting from support from major shareholder Tencent in terms of traffic and inventory supply [1] - The company has established a robust supply chain, covering over 720 airlines, 390 million hotels, and various travel services, enhancing its resource availability [1] - The user base is expanding in lower-tier cities, with 70% of new paid users from non-first-tier cities, indicating significant growth potential in this segment [1] Growth Highlights - The company is deepening its supply chain resources through investments and acquisitions, particularly in the upstream tourism resource sector [1] - Tongcheng has established a hotel management business and is expanding its brand matrix, with over 2,500 hotels under management [1] - The acquisition of Wanda Hotel Management and travel agency business enhances its market positioning and capitalizes on the recovery of outbound travel [1]
同程旅行(0780.HK)：造梦大鱼 乘势腾盈