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特斯拉进军印度高端市场!Model Y起售价接近7万美元,比中国贵一倍

Group 1 - Tesla officially enters the Indian electric vehicle market with the Model Y priced at approximately $69,770, making it the highest-priced model in major global markets [1][3] - The Model Y rear-wheel drive version is priced at 6 million rupees (about $7,000), while the long-range rear-wheel drive version is priced at 6.8 million rupees [1][2] - The pricing strategy reflects the challenges Tesla faces in India, including high import tariffs of about 70% on vehicles [1][4] Group 2 - The opening of Tesla's first showroom in Mumbai was attended by local officials, and the Model Y is available for pre-order at a starting price of 6.1 million rupees [2] - Tesla offers a Full Self-Driving (FSD) feature for an additional charge of 600,000 rupees, promising minimal driver intervention through software updates [2] - The pricing of the Model Y in India is significantly higher than in other markets, being approximately 55% more than in the U.S., nearly double the price in China, and about 30% higher than in Germany [3][4] Group 3 - Tesla's decision to enter the Indian market through imports rather than local production is influenced by high tariffs and the current market conditions, including overcapacity and declining sales [4] - The target market for Tesla in India is the high-end electric vehicle segment, which constitutes only 4% of the total automotive market in India [4] - Tesla aims to compete with luxury brands like BMW and Mercedes-Benz rather than local manufacturers such as Tata Motors and Mahindra [4]