Workflow
上海BW启示录:泛二次元经济撬动千亿消费链

Core Insights - BilibiliWorld 2025 (BW) has seen a significant increase in ticket sales and venue size, with a 30% growth compared to the previous year, leading to tickets selling out in just 35 seconds [1][2] - The event reflects a broader ecosystem of digital entertainment, social media, and the ACG (Animation, Comic, Game) industry, emphasizing the need for synergy between event content and local cultural elements [1][3] Event Dynamics - The event attracted a diverse audience, with attendees expressing mixed experiences; some enjoyed the atmosphere while others found it challenging to engage with less popular IPs due to long queues [2][3] - BW's ability to cover a wide range of IPs, including niche ones, enhances its competitive edge and solidifies its position as a leading event in the ACG sector [3] Market Trends - The number of users in China's pan-ACG community reached 503 million in 2024, with the industry size surpassing 270 billion yuan, making China the largest market for ACG globally [3][4] - IP consumption is identified as a core driver of the ACG economy, focusing on emotional value and social attributes, which encourages consumers to pay a premium for IP-related products [4] Industry Ecosystem - BW is part of a larger series of events in Shanghai, including CCG EXPO and ChinaJoy, creating a continuous wave of ACG-related activities that enhance the city's cultural landscape [5][6] - The collaboration with local businesses and the establishment of multiple venues for BW have transformed the event's popularity into tangible consumer activity in the city [6][7] Consumer Behavior - The event has stimulated significant increases in travel and local consumption, with a 35% rise in travel bookings and a 153% increase in late-night dining transactions during the event [8] - There has been a notable surge in interest for themed products and experiences, such as "two-dimensional custom cakes" and DIY workshops, indicating a growing market for ACG-related consumer goods [8][9] Strategic Implications - The development of an integrated industry ecosystem in Shanghai serves as a model for other cities, promoting collaboration among various stakeholders in the ACG space to drive consumer engagement and economic growth [9][10]