石头科技洗衣机裁员，“家电新势力“不行了？

Core Viewpoint - The article discusses the recent challenges faced by Stone Technology in its washing machine division, highlighting the broader trend of home appliance companies diversifying into larger appliances and the potential difficulties they encounter in this transition [1][4]. Group 1: Company Developments - Stone Technology's washing machine division experienced significant layoffs, with over 70% of the staff affected, indicating a strategic retreat from this segment [1][4]. - The washing machine project was initially seen as a second growth curve for Stone Technology, which had invested three years into its development before launching its first model in 2023 [2][3]. - Despite the initial hype, sales from washing machines have not significantly contributed to overall revenue, with related products generating only 1.07 billion yuan in 2024, up from 550 million yuan in 2023, accounting for less than 10% of total sales [4][16]. Group 2: Market Context - The home appliance industry is witnessing new entrants like Chase and Bear, which are expanding from small appliances into larger categories such as refrigerators and washing machines [7]. - The competitive landscape is characterized by low barriers to entry and intense competition, with established players like Midea and Haier maintaining strong market positions due to their extensive distribution networks and brand recognition [13][14]. - Stone Technology's market share in the global smart vacuum cleaner segment remains strong, with a projected 16% share in 2024, but the company is increasingly reliant on overseas markets for growth, with international revenue surpassing domestic sales [15][17]. Group 3: Leadership and Strategic Direction - The founder of Stone Technology, Chang Jing, has been criticized for focusing on his automotive venture while the company's stock price has declined, leading to investor dissatisfaction [25]. - Chang Jing's recent stock sales, totaling approximately 888 million yuan, have raised concerns among investors about his commitment to Stone Technology during its strategic transition [25].