YILI(SH:600887) Hua Xia Shi Bao·2025-07-15 14:18Group 1 - The signing ceremony for the official dairy product sponsor of the 2025 World Games was held in Chengdu, with Yili Group's JinDian brand partnering with the Chengdu World Games Executive Committee to provide nutritional support for athletes and coaches from over 100 countries and regions [1][11] - Yili Group's Vice President Su Yufeng emphasized the alignment of the JinDian brand's organic lifestyle philosophy with the health and vitality represented by the World Games, introducing a high-protein product specifically for post-exercise nutrition [5][16] - The Chengdu World Games Executive Committee expressed high expectations for the partnership, highlighting the importance of nutritional health support for global participants and the commitment to ensuring a "simple, safe, and exciting" event [7][11] Group 2 - The signing marks a new beginning for collaboration, with JinDian and the Chengdu World Games Executive Committee sharing the mission of providing essential support for the event [11] - The event featured interactive activities related to the World Games, allowing consumers to experience sports and promoting the spirit of teamwork and collaboration [13] - Yili aims to enhance its national brand image on a global stage, showcasing Chinese health wisdom and modern corporate innovation while contributing to public health and international sports culture exchange [16]