半年补贴140亿，在抖音开店可以有多容易？

Core Insights - The article highlights the successful digital transformation of the wood comb brand Yuanmuxuan from offline to Douyin e-commerce, achieving significant sales growth in a short period [1] - Douyin's e-commerce platform has seen a structural change, making it easier for merchants to sell products, supported by various policies aimed at reducing costs and increasing revenue for small and medium-sized businesses [4][11] Group 1: Douyin E-commerce Growth - Yuanmuxuan sold 50,000 units of its new-style wood comb "Shishiruyi" in less than five months, often selling out inventory within two hours during live broadcasts [1] - Over 60,000 brands achieved a year-on-year GMV doubling during the recent 618 shopping festival, with more than 2,000 single products exceeding 10 million in sales [2][4] - Douyin's e-commerce ecosystem is evolving, with a growing number of white-label brands and local industries emerging, allowing individual sellers to reach a national audience [2][6] Group 2: Merchant Support Policies - Douyin e-commerce introduced nine support measures for merchants, including expanded commission-free categories and a "0 yuan entry" rule for new merchants, significantly lowering operational costs [4][9] - The platform's policies have saved merchants over 14 billion yuan in costs in the first half of the year, including more than 6.5 billion yuan from commission exemptions [7][9] - The reduction in guarantee deposits from 20,000 yuan to 5,000 yuan has allowed merchants like Jia Rui Sea Cucumber to save nearly 100,000 yuan across multiple stores [5][9] Group 3: Impact on Small and Medium-sized Businesses - The transparent and supportive policies from Douyin have boosted the confidence of grassroots entrepreneurs, enabling them to thrive in a competitive market [11] - The success stories of small business owners, such as Wang Jumei, who leveraged Douyin's platform to sell traditional handicrafts, demonstrate the potential for local products to gain national exposure [11][13] - Douyin's approach emphasizes the importance of creating a supportive environment for merchants, focusing on listening to their needs and enhancing their operational experience [13][15]