首开股份：融资端持续发力 兑现“保交房”时效与“好房子”品质双承诺

Core Insights - The article emphasizes the significant impact of policy direction on the real estate market, highlighting "guaranteeing delivery" as a key factor in stabilizing market confidence and the "good housing" concept leading product upgrades [1][2][5] Policy and Market Environment - The real estate market has seen continuous improvement in its policy framework, with a focus on "housing for living, not speculation" and policies aimed at "guaranteeing delivery and stabilizing livelihoods" [2] - Financing policies have also been optimized, benefiting companies like Shoukai Co., which has a strong operational capability and market reputation [2] Financial Performance - In July 2025, Shoukai Co. successfully issued medium-term notes and corporate bonds, with a total issuance of 10 billion yuan at interest rates of 2.77% and 2.99% for different maturities, showcasing a reduction in financing costs [3] - The company also completed a private bond issuance of 12 billion yuan with a rate of 2.79%, indicating strong market demand and a favorable financing environment [3] Sales and Market Recovery - In June 2025, Shoukai Co. reported a signed area of 133,000 square meters and a signed amount of 2.068 billion yuan, reflecting a month-on-month increase of 41.34% and 38.91% respectively, indicating a robust sales recovery [4] Product Development and Quality - The "Duanli Zhu" project exemplifies the company's commitment to high-quality housing, integrating safety, comfort, and technology into its design, and is positioned as a benchmark for "good housing" [6][9] - The project features high-end materials and advanced technology systems, ensuring a premium living experience [9][11] Corporate Responsibility and Industry Leadership - Shoukai Co. actively participates in promoting the "good housing" standard through its projects, demonstrating its role as a state-owned enterprise in driving industry standards and practices [11][13] - The company aims to extend its expertise in high-end residential development to urban renewal and other innovative sectors, reinforcing its commitment to sustainable development in the real estate industry [13]