Core Viewpoint - 361 Degrees reported strong performance in Q2 2025, with significant growth in both adult and children's apparel, as well as e-commerce sales, indicating a robust operational status and effective market strategies [1][2][3]. Group 1: Financial Performance - In Q2 2025, 361 Degrees' adult apparel offline channel revenue grew by approximately 10%, while children's apparel also saw a 10% increase, and e-commerce revenue rose by 20% year-on-year [1]. - The company expects a revenue growth of 14% for 2025, with profit margins remaining stable, reflecting a positive outlook for the domestic sports footwear and apparel industry [3]. Group 2: Product Development - The product matrix of 361 Degrees continues to expand, with new offerings such as the professional racing shoes "Flying Future2" and various models targeting specific runner needs, enhancing market competitiveness [2]. - The company launched specialized children's products, including the "Shining 1.0" racing jump rope shoes and "Hunting Wind" football shoes, maintaining a clear positioning in the children's apparel segment [3]. Group 3: Marketing and Brand Strategy - 361 Degrees is focusing on hosting its own basketball and running events to strengthen consumer engagement and brand influence, with recent initiatives including a promotional tour featuring signed star player Jokic [2]. - The company is actively expanding its retail presence, with 39 new super stores opened in major cities, which is expected to enhance operational efficiency and drive high-quality growth in offline retail [2]. Group 4: E-commerce Growth - The e-commerce segment of 361 Degrees is experiencing rapid growth, with a 20% year-on-year increase in revenue for Q2 2025, driven by differentiated products and targeted promotions during key sales events [3].
361度(01361.HK)：Q2流水增速优异 超品店拓展迅速