BABA(US:BABA) Hu Xiu·2025-07-16 07:43Group 1 - The article discusses the relationship between food delivery subsidies and their effectiveness in converting users to e-commerce platforms, suggesting that the cost of acquiring users through food delivery can be comparable to e-commerce if certain conditions are met [2][3][5] - It posits that if food delivery is used primarily as a tool for acquiring e-commerce users, it may indicate poor performance in the food delivery sector itself, leading to low user retention and conversion rates [8][9][11] - The article highlights that large-scale subsidies in the food delivery market, such as those by JD and Alibaba, may not yield the expected user conversion rates, with JD's conversion rate reportedly not exceeding 3% [12][27][33] Group 2 - The article argues that Alibaba's strategy in the food delivery market is not solely focused on food delivery but is part of a larger strategy to bolster its e-commerce and instant retail businesses, although this approach may not be sustainable [36][106] - It emphasizes that Alibaba lacks the financial strength to outspend Meituan significantly, suggesting that a follow-the-leader strategy rather than an innovative one is being employed [105][108] - The article concludes that the current food delivery subsidy war is unique as it occurs in a mature market, where large-scale subsidies may not be effective and could lead to organizational inefficiencies and corruption [100][109][110]