Core Viewpoint - The company has launched the "Feng Huan Chao" partner program to incentivize frontline employees and attract experienced talent in the restaurant industry, aiming to enhance store performance and brand competitiveness [1][3][5] Group 1: Partner Program Details - The "Feng Huan Chao" partner program targets frontline employees who contribute significantly to store growth, with 21 initial partners already signed, primarily from operational managers and store managers [3][4] - Partners will hold shares alongside the company, aligning their interests with store profitability and encouraging proactive engagement [3][4] - The program offers a higher profit-sharing ratio to frontline employees, ensuring they receive the maximum benefits [3][4] Group 2: Support and Standards - The company will provide comprehensive support to partners, including brand authorization, supply chain assurance, and standardized management practices, to alleviate operational concerns [3][4] - All partner stores must adhere to strict global management standards and food safety protocols to maintain brand integrity and service quality [4] - A dedicated service team will assist partners throughout the entire process, from site evaluation to operational supervision [4] Group 3: Market Context and Strategy - The restaurant industry, particularly the hot pot sector, is highly competitive, with many local brands emerging, putting pressure on the company [4][5] - The partner program aims to retain top internal talent while attracting external industry experts to accelerate brand expansion and adapt to market changes [5] - The company anticipates adding approximately 50 to 100 partner stores annually, enhancing both the quality and quantity of its outlets [4]
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