Nissan Motor(US:NSANY) Zhong Guo Qi Che Bao Wang·2025-07-16 13:18Core Viewpoint - Nissan is undergoing a significant transformation through its "Re:Nissan" plan, aiming to reshape its global production system and find new growth momentum amid the evolving automotive industry landscape [1][3]. Group 1: Strategic Restructuring - The "Re:Nissan" plan involves a comprehensive strategic overhaul focusing on capacity optimization, organizational streamlining, and technology concentration to enhance competitiveness [3]. - The restructuring includes the closure of inefficient production capacities and a shift from "scale expansion" to "lean operations," with a goal of reducing global factories to 10 and maintaining a 100% capacity utilization rate [3][5]. - The new management team has demonstrated remarkable decision-making efficiency by quickly launching the "Re:Nissan" plan, transitioning from a reactive crisis response to proactive strategic change [3][5]. Group 2: Financial Stability and Investment - The new management successfully issued bonds worth 860 billion yen, providing solid support for daily operations and earmarking funds for future technology development and strategic investments [5]. - The CEO emphasized a cautious management approach while actively seizing potential opportunities for robust recovery [5]. Group 3: Market Positioning and Product Development - Nissan's positioning in the Chinese market has evolved, now seen as a "main engine" and "innovation source" for global revival, with a strategy of "in China, for China, and to the world" [5][6]. - The company plans to launch 10 new energy models by summer 2027, with 9 under the Nissan brand, including the Frontier Pro PHEV and the N7 electric sedan, showcasing advanced technology and targeting family users [6][8]. Group 4: Technological Advancements and Collaborations - Nissan will invest an additional 10 billion yuan in its joint venture with Dongfeng Nissan for technology center expansion, recognizing the local team's innovation capabilities and granting them lead roles in vehicle development [8]. - The company is building a smart partner ecosystem through strategic investments and collaborations with leading tech firms, enhancing its technological capabilities [8]. Group 5: Global Export Strategy - Nissan's new energy models developed in China are set to enter the global market, with the Frontier Pro PHEV and N7 as key strategic models, leveraging Nissan's global dealer network [8]. - China is transitioning from a mere consumer market to a dual center for technology output and product export [8]. Group 6: Performance in Electric Vehicle Technology - Nissan, as the first Japanese automaker to participate in Formula E, has integrated its extensive automotive and electric vehicle development experience, achieving significant success in the racing series [9][11]. - The company's focus on energy management and efficiency in electric vehicles is reinforced by its competitive performance in Formula E, contributing to its confidence in the electric drive journey [11].