Core Viewpoint - The company, Xiaobai Hotpot, has launched a new "Feng Huan Chao" partner program aimed at recruiting internal employees and industry talents as new store partners to enhance operational efficiency and profitability [1][3]. Group 1: Partner Program Details - The partner program allows partners to share equity and profits with the company, creating a strong alignment of interests between the company and the partners [2]. - Unlike traditional franchising, this program emphasizes risk-sharing and profit-sharing through equity and dividend mechanisms, with a focus on frontline employees [3]. - The company will provide comprehensive support, including site evaluation, personnel training, and operational supervision, allowing partners to focus on store management [3][4]. Group 2: Financial Performance and Challenges - Xiaobai Hotpot has faced significant financial difficulties, reporting continuous losses since 2021, with a cumulative loss of 1.246 billion yuan [5]. - Despite attempts to boost performance through various strategies, including launching a sub-brand and implementing a membership system, these efforts have not effectively increased customer traffic [5][7]. - The average customer spending has decreased, with a 10% reduction in brand package prices leading to a drop in average spending per customer to 54.8 yuan [6]. Group 3: Operational Metrics - The brand's table turnover rate has declined from 2.6 times per day in 2023 to 2.5 times in 2024, with same-store sales dropping by 23.3% [8]. - The company has closed a total of 73 and 60 stores for the Xiaobai and Coucou brands, respectively, marking the first time the total number of restaurants has fallen below 1,000 since 2019 [9]. - Despite current challenges, Xiaobai Hotpot plans to open at least 95 new restaurants by 2025, with a target turnover rate of at least 3 [10]. Group 4: Future Plans - Currently, five partner stores are operational, with plans to steadily add approximately 50 to 100 partner stores each year [11].
呷哺呷哺出新招：推内部合伙人计划拓店