GEELY AUTO(HK:00175) Hua Xia Shi Bao·2025-07-17 14:23Group 1 - Geely Holding Group announced the signing of a merger agreement between Geely Automobile and Zeekr, with Geely acquiring all remaining shares of Zeekr, allowing shareholders to choose cash or Geely shares as compensation [1] - Following the "One Geely" strategic integration plan, Geely has made significant progress in execution, reflecting a broader trend among automakers to consolidate after years of brand expansion [1][4] - The automotive market in China is transitioning from an incremental market to a stock market, with a 13.8% year-on-year increase in June sales, but experts indicate that real demand is declining [2][3] Group 2 - The retail sales of automobiles in China showed zero growth from January to May, indicating a decline in real purchasing power despite policy stimuli [3] - Many automakers are shifting focus to export markets and reducing domestic operations to enhance efficiency and ensure stable business performance [3][4] - Geely's total sales for the first half of 2025 exceeded 1.93 million units, a 30% increase year-on-year, with new energy vehicle sales surpassing 1 million units, reflecting the success of the "One Geely" strategy [4] Group 3 - The restructuring of Geely's marketing division into a more focused approach aligns with the industry's shift from a "big and complete" strategy to a "small and precise" one [6] - The automotive industry is encouraged to adopt a "focus" strategy, concentrating on fewer models to enhance competitiveness in the evolving market landscape [6][7] - A three-step strategy for focusing on core products includes refining best-selling models, mimicking successful competitors, and understanding customer needs to create "explosive" products [7] Group 4 - The automotive industry is urged to avoid price wars and instead aim for long-term strategic adjustments in response to national policies emphasizing "anti-involution" [8]