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锅圈(02517.HK):坚定社区央厨战略 净利润增长超预期

Group 1 - The company expects to achieve a net profit of 180 million to 210 million yuan in the first half of 2025, representing a year-on-year growth of 111% to 146% [1] - The core operating profit is also projected to be between 180 million to 210 million yuan in the first half of 2025, with a year-on-year increase of 44% to 68% [1] - The increase in net profit and core operating profit is attributed to continuous revenue growth and improved operational efficiency [1] Group 2 - The company is expanding its community central kitchen strategy through a multi-channel approach, combining online and offline methods to enhance store network and operational efficiency [1] - The company is penetrating lower-tier markets with low franchise fees to achieve rapid scale expansion, reinforcing its leading and scale effects, and continuously increasing market share [1] - The company is strengthening its control over the supply chain and enhancing the integration of production, supply, and sales through a "single product, single factory" strategy [1] Group 3 - The company is implementing differentiated operations in urban and rural areas, focusing on high cost-performance products and diverse operations to establish a strong competitive edge in county-level markets [2] - The flexible pricing strategy and seasonal product operations are designed to attract customer traffic and enhance the core competitiveness of rural store types [2] - The company is leveraging a membership system to increase customer loyalty and maximize operational hours, thereby solidifying its position in the community meal market [2] Group 4 - The company has introduced high cost-performance meal packages and is utilizing Douyin for online traffic, alongside category expansion and unmanned retail to enhance single-store profitability [3] - The company anticipates a steady increase in new store openings, with a projected revenue of 7.272 billion, 8.970 billion, and 11.252 billion yuan from 2025 to 2027, reflecting year-on-year growth rates of 12.40%, 23.34%, and 25.45% respectively [3] - The expected net profit for the same period is projected to be 379 million, 464 million, and 578 million yuan, with year-on-year growth rates of 64.38%, 22.42%, and 24.54% respectively [3]