McDonald's(US:MCD) Sou Hu Cai Jing·2025-07-18 07:27Core Viewpoint - McDonald's China celebrates the 40th anniversary of local potato cultivation, highlighting its commitment to modern agricultural practices and sustainable supply chain collaboration with partners and farmers [2][3][4]. Group 1: Anniversary Celebration and Initiatives - McDonald's China, along with suppliers and farmers, celebrated the 40th anniversary of local potato cultivation at the China International Supply Chain Promotion Expo [2]. - The company launched the 11th "Big Potato Day" event, focusing on the story of quality and fun experiences behind their fries [2][8]. - The "McChain" initiative was introduced to promote higher quality, smarter, and greener supply chain collaboration [3]. Group 2: Agricultural Development and Supply Chain - The potato industry in China has seen significant growth, with Simplot China's annual potato harvest expected to reach 92,000 tons by 2025, up from a few thousand tons in the early years [4]. - Modern farming practices have replaced traditional methods, with over 40,000 acres implementing crop rotation and water-saving techniques [7]. - McDonald's supply chain optimization includes the establishment of new processing plants, with over $450 million invested in two new factories by McCain and Lamb Weston in 2023 [7]. Group 3: Consumer Engagement and Product Innovation - The "Big Potato Day" event encourages consumer interaction with fries, featuring a creative product called the "Big Potato Status Light" to enhance dining experience [8][10]. - McDonald's continues to focus on product innovation and sustainable practices to provide high-quality dining experiences for consumers [10].