Core Viewpoint - The company is facing significant challenges, including a 97% stock price drop, a cumulative loss of 1.2 billion, and the closure of 219 stores in one year, prompting the launch of the "Feng Huan Chao" partner program to empower employees as store partners [1][11][12] Group 1: "Feng Huan Chao" Partner Program - The "Feng Huan Chao" program aims to incentivize frontline employees, with the first batch of 21 core employees becoming partners, focusing on operational managers and store managers [5][7] - The partnership model involves a tripartite shareholding structure among partners, the company, and executives, allowing partners to focus on store performance while the company provides funding and brand support [5][6] - This internal partnership approach is designed to bind talent and activate the organization, transforming employees from executors to decision-makers, thereby enhancing responsibility and loyalty [7][8] Group 2: Market Challenges and Strategic Shifts - The company is navigating a rapidly changing hot pot market, facing challenges from competitors and internal struggles, including a significant decline in the performance of its high-end brand, Coucou [3][10][14] - The company has accumulated losses of 1.183 billion from 2021 to 2024, with a peak loss of 401 million in 2024, largely attributed to the underperformance of Coucou [11] - The company is shifting focus away from the high-end market, which has seen competitors like Haidilao and Banu gaining traction, while it struggles to maintain its customer base [17][18] Group 3: Food Safety and Quality Control - The partner program mandates that all partner stores must integrate into a global supply chain and management system to ensure food safety and service standards, mitigating risks commonly associated with traditional franchise models [12] - Recent complaints about food safety issues highlight the need for stringent quality control measures, reinforcing the importance of the new management structure [12][20] Group 4: Market Position and Future Outlook - The hot pot market is projected to grow, with a significant increase in small hot pot establishments, but the company faces challenges in positioning itself within this competitive landscape [18][19] - The company must prioritize quality and value to regain market share, as competitors are increasingly encroaching on its target demographic with lower-priced offerings [20][21]
呷哺呷哺选择先在内部“开放加盟”