Amazon(US:AMZN) Sou Hu Cai Jing·2025-07-18 08:28Core Insights - The conference hosted by Amazon Global Selling focused on the evolution of cross-border e-commerce under the wave of smart technology, emphasizing the role of young leaders and innovators in driving high-quality development in the industry [1] - Amazon highlighted that innovative technologies, including artificial intelligence, are becoming new engines for the future development of the cross-border e-commerce sector [1] Group 1: Product Innovation - High-quality product selection remains a priority for Amazon sellers, with digital and intelligent technologies providing new engines for product innovation across the entire supply chain [3] - McKinsey's research indicates that the application of analytical and generative AI significantly enhances product performance, increasing market fit by 20%-50% and reducing time-to-market by 20%-40% [3] - Innovative product examples shared at the conference include the ororo heated jacket, which utilizes 67 patents to create a personalized solution for warmth without bulk, and the emotional robot Loona, which uses micro-expression recognition to enhance customer interaction [3] Group 2: Smart Operations - The application of big data and generative AI is aiding Chinese cross-border e-commerce companies in various operational aspects, including precise product selection and logistics management [4] - Over 60% of surveyed Chinese sellers are utilizing Amazon's big data and generative AI tools, primarily to improve operational efficiency and enhance customer experience [4] - Companies like Xingzhi Technology are leveraging AI to manage multiple brands and streamline processes, achieving continuous cost reduction through intelligent automation [4] Group 3: Marketing Revolution - The growth of global e-commerce is reshaping marketing paradigms, with data analysis and generative AI at the forefront [5] - McKinsey's research shows that marketing is the primary function for AI application in businesses, with a significant percentage of consumers relying on AI for shopping decisions [5] - Companies are developing future-oriented marketing strategies to help sellers efficiently reach consumers and improve conversion rates through data and AI tools [5] Group 4: Innovation Showcase - The conference featured an innovation product display area and an AI tool experience zone, showcasing various innovative products such as robotic dogs and smart cleaning machines, which received positive feedback from attendees [6]