“小票根”撬动“大消费”，顺义区用“票根经济”激发消费新动能

Core Points - The 34th Beijing International Yanjing Beer Culture Festival is taking place from July 11 to 20, featuring various activities such as beer tasting, outdoor music, and camping [1] - Shunyi District is leveraging the festival to promote a "ticket root economy" initiative, collaborating with over 200 merchants in surrounding business districts to offer discounts of up to 50% [2][4] - The initiative has successfully attracted over 35,000 additional consumers and generated an economic impact of 1.865 million yuan within the first five days of the festival [3][15] Group 1: Ticket Root Economy - The "ticket root economy" allows consumers to enjoy discounts at participating merchants by presenting their festival tickets, covering various sectors including dining, accommodation, and entertainment [6][12] - Over 200 prominent businesses have joined the initiative, with discounts varying by merchant, such as 60 yuan off per gram for gold jewelry at Liu Fu Jewelry [7][8] - The initiative aims to create a "1+N" consumption ecosystem, enhancing customer flow and sales for participating merchants [7][16] Group 2: Consumer Experience - Consumers have reported positive experiences with the "ticket root economy," highlighting its convenience and the ability to use the ticket for multiple discounts across different merchants [11][12] - The initiative has been well-received not only by local residents but also by foreign visitors, indicating its broad appeal [10] - The festival's promotional efforts, including posters and digital marketing, have effectively informed consumers about the participating merchants and their offers [5][11] Group 3: Future Prospects - Shunyi District plans to continue optimizing the "ticket root economy" initiative, aiming to enhance service quality and expand participation among local businesses [4][16] - The initiative is seen as a potential long-term strategy to combat fragmented consumption patterns and stimulate economic growth [16]