Core Viewpoint - Oriental Selection (01797.HK) saw a closing increase of 12.78% on July 18, reaching a new high since January, driven by the upcoming launch of its second self-operated sanitary napkin product on July 19 [1]. Product Launch and Market Response - The company will launch its second self-operated sanitary napkin, "Lightweight Quick Absorb Sanitary Napkin," on its app [1]. - The first self-operated sanitary napkin, "Cotton Surface Sanitary Napkin," sold out quickly in June and received widespread consumer praise [1]. - The Zhejiang Merchants Consumer Team noted that sanitary napkin products address strong consumer pain points, and Oriental Selection's product, made from 100% pure Xinjiang cotton and exceeding national standards, has the potential to stand out in the market [1]. Consumer-Centric Approach - Oriental Selection's product development strategy is similar to that of other companies like Pang Donglai and Sam's Club, focusing on high-quality, cost-effective products that meet health needs and drive stable repurchase rates [1]. Safety and Transparency Initiatives - The company announced its commitment to safety by ensuring that its sanitary napkins are produced with "zero additives" and using traceable raw materials [4][6]. - In March, Oriental Selection revealed plans for sanitary napkin products and a transparent factory initiative to control sales channels and prevent illegal distribution of second-hand sanitary napkins [3]. Industry Context - The entry of Oriental Selection into the sanitary napkin market coincides with increased consumer awareness regarding product safety, particularly following the exposure of refurbished sanitary napkins during the "3.15" gala [6]. - Other brands, including Free Point and All Cotton Era, have also entered the market, indicating a growing competition in the sanitary napkin sector [6].
超级大单品卫生巾来了，东方甄选股价大涨12%