特斯拉入场 谁与争锋?中大型纯电动六座SUV开“卷”

Core Insights - The demand for mid-to-large pure electric six-seat SUVs in China is rapidly increasing, driven by changing family structures and consumer preferences [2][3] - The market for these vehicles is expected to grow significantly, with projections indicating that by mid-2025, approximately 1.2 million units will be sold, representing a 28% year-on-year increase [2] - Major players like Tesla and Li Auto are launching competitive models to capture this growing market segment, indicating a shift in the automotive landscape [4][5] Industry Trends - The six-seat SUV has become a new trend in the electric vehicle market, with over 70% of sales coming from this category, particularly among families with multiple children [2][3] - The rise of intelligent and electric technologies, along with improved charging infrastructure, is making it easier for consumers to adopt mid-to-large electric SUVs [3] - The competition in the six-seat electric SUV market is intensifying, with multiple brands introducing new models to meet consumer demand [3][4] Company Developments - Tesla has announced the launch of its Model YL, a large six-seat electric SUV, expected to retail between 300,000 to 400,000 yuan, with a focus on meeting the needs of consumers who previously overlooked the brand [4][6] - Li Auto's first large electric six-seat SUV, the Li i8, has begun pre-sales, priced at 350,000 to 400,000 yuan, showcasing strong performance specifications [5][6] - Leado's L90, positioned as a flagship family space vehicle, is set to launch with a starting price of 279,900 yuan, indicating a competitive pricing strategy aimed at capturing market share [5][6]