Toyota(US:TM) Guan Cha Zhe Wang·2025-07-20 02:12Core Insights - The article highlights Toyota's successful recovery in the Chinese automotive market amidst challenges faced by joint venture brands, with a notable sales increase of 6.8% in the first half of the year [1][3]. Sales Performance - Toyota's total sales in China, including Lexus, reached 837,700 units in the first half of the year, marking a year-on-year growth of 6.8% [1]. - GAC Toyota sold 364,200 units, showing a slight increase, while FAW Toyota's sales reached 377,800 units, up 16% year-on-year [3]. - Lexus achieved sales of over 85,000 units, becoming the only imported luxury car brand with positive growth [3]. Strategic Changes - Toyota has implemented significant management changes in China, appointing local executives to key positions, which is a first for the company [5]. - The establishment of the "Toyota Intelligent Electric Vehicle R&D Center" in Changshu reflects Toyota's commitment to localizing its R&D efforts [5]. - The introduction of the "China Chief Engineer (RCE) system" aims to enhance product development tailored to local consumer needs [5]. Product Strategy - Toyota is pursuing a dual-track strategy of "hybrid and electric," maintaining its traditional strengths in fuel vehicles while also expanding its electric vehicle offerings [7]. - The launch of the Alphas 3X electric vehicle at a competitive price point has garnered significant consumer interest, with over 30,000 orders [7]. - Collaborations with local tech companies like Tencent, Xiaomi, and Huawei are enhancing Toyota's vehicle technology and connectivity features [7][9]. Future Developments - Toyota is investing in a dedicated Lexus electric vehicle factory in Shanghai, emphasizing the importance of electric vehicles in the Chinese market [9]. - The company's global vision combined with a strong local focus is seen as crucial for navigating industry cycles and meeting evolving consumer demands [9].