“中国制造和中国文化成就了我们”（与企业家谈“新”）

Core Viewpoint - The article emphasizes the importance of entrepreneurial spirit in overcoming current challenges and driving high-quality development in the new era, highlighting the role of entrepreneurs in innovation and social responsibility [1]. Group 1: Company Overview - Pop Mart has gained significant attention due to the global popularity of its product, the Labubu toy, which generated over 3 billion yuan in sales last year [4]. - The company has been pivotal in establishing the trend of collectible toys in China, previously known as designer toys, and has defined industry standards through events like the Beijing International Toy Expo [3]. Group 2: Market Position and Growth - Pop Mart's rapid growth is attributed to its open and inclusive IP platform, which collaborates with numerous talented artists and designers [4]. - The company aims to transition from selling products to selling culture, aspiring to create high-value products that can compete globally [5]. Group 3: International Expansion - In 2024, Pop Mart's overseas revenue is projected to reach 5.07 billion yuan, marking a year-on-year growth of 375.2% [9]. - The company anticipates that overseas sales will likely surpass domestic sales by 2025, with significant growth in North America [9][10]. Group 4: Marketing and Consumer Engagement - Pop Mart utilizes a blind box marketing strategy, which has become a unique aspect of its brand identity, similar to how LEGO has its own language [8]. - The demand for Labubu is expected to reach nearly 10 million units sold monthly, indicating a strong global consumer interest [7]. Group 5: Cultural Impact and Vision - The company aims to become a globally recognized brand, leveraging China's manufacturing capabilities and cultural richness to foster IP development [10][14]. - Pop Mart aspires to be a long-lasting enterprise, akin to a tree with deep roots, rather than a fleeting trend [14].