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全球中文第一社区,怎么没人玩了?
BIDUBIDU(US:BIDU) 3 6 Ke·2025-07-21 03:35

Core Insights - Baidu Tieba was once a dominant force in the Chinese internet landscape, boasting over 300 million monthly active users and more than 1 billion registered users, significantly surpassing platforms like Weibo [1][3][29] - The platform's unique model combined search keywords with forum discussions, creating a space where users could connect over shared interests, leading to its rapid rise in popularity [4][27] - However, the platform has seen a dramatic decline in user engagement, with daily active users dropping to around 8-9 million, a staggering 97% decrease from its peak [41][44] Group 1: Rise of Baidu Tieba - Baidu Tieba was launched in 2003, allowing users to create forums based on search keywords, which opened new avenues for online communication [4] - The platform became a hub for fan culture, particularly during events like "Super Girl," where fan engagement led to an explosion of posts, with an average of 4 posts created every second [6][7] - By 2011, Baidu Tieba had over 500 million users, accounting for more than 80% of the total Chinese internet user base at that time [29] Group 2: Cultural Impact - Baidu Tieba was a significant source of internet memes and cultural phenomena, with many popular phrases originating from the platform [18] - The platform also served as a space for various communities, including literature and gaming, with notable works like "Tomb Raider Notes" being serialized there [20][22] - During crises, such as the Wenchuan earthquake, Baidu Tieba played a crucial role in disseminating information and coordinating rescue efforts [24] Group 3: Decline and Challenges - The rise of mobile internet and platforms like Weibo and WeChat began to siphon off users from Baidu Tieba, leading to a decline in engagement [36][39] - Aggressive commercialization strategies, including excessive advertising and the controversial "selling" of forums, eroded user trust and led to a mass exodus of quality content creators [36][37] - By 2021, the platform's monthly active users had plummeted to approximately 37 million, reflecting a loss of nearly 90% of its user base over five years [39] Group 4: Current Status and Future - Despite efforts to revitalize the platform through reduced advertising and new interactive features, user return rates remain low, with daily active users significantly reduced [41][44] - Baidu Tieba's history reflects broader trends in the Chinese internet, showcasing both the potential for community-driven platforms and the pitfalls of commercialization [44][46] - Nonetheless, a niche community still exists, with some users actively engaging in unique content creation, indicating that the platform retains a degree of cultural relevance [46][47]