Core Insights - The company Xiapu Xiapu has launched the "Feng Huan Chao" plan, allowing internal employees to become partners in new stores, with 21 partners already signed and 5 stores operational [1][6][8] - The shift to a partnership model is seen as a strategic move to regain growth amidst a competitive market, with plans to add 50 to 100 partner stores annually [1][2][8] - The restaurant industry is transitioning from direct management to a combination of partnership and franchise models, indicating a search for new growth drivers [3][7] Company Strategy - The "Feng Huan Chao" plan employs a "three-party shared equity" model, where partners, the company, and executives share ownership of the stores, promoting risk-sharing and profit-sharing [4][6] - The company provides comprehensive support to partners, including brand authorization, supply chain assurance, and operational guidance, allowing them to focus on optimizing business performance [5][6][8] - The plan aims to align the interests of frontline employees with store performance by offering a profit-sharing model, with 30% to 40% of store profits allocated to operational staff [6][8] Industry Context - The hot pot market is projected to reach a size of 617.5 billion yuan in 2024, with a growth rate of 5.6%, but the pace is slowing compared to previous years [2] - The number of hot pot restaurants is expected to peak at 535,500 in Q3 2024 before declining, reflecting a shift in consumer spending habits [2] - The trend of partnership models in the restaurant industry is gaining traction, with successful examples like Mi Cun Ban Fan and Xi Jia De demonstrating the potential for rapid expansion [3][7]
呷哺呷哺启动“凤还巢”计划，“分蛋糕”能否成为“良药”？