晚一天多花10万，豪车税惊了买车人

Core Viewpoint - The new luxury car tax policy in China, effective from July 20, 2023, lowers the threshold for luxury car taxation, impacting the sales dynamics of high-end automotive brands significantly [1][2][14]. Group 1: Tax Policy Changes - The luxury car tax threshold has been reduced from a retail price of 1.3 million yuan (excluding VAT) to 900,000 yuan, now including various types of vehicles, including electric and fuel cell cars [1][2]. - The new tax policy results in a new taxable price range for vehicles, with the inclusive tax price threshold dropping from 1.469 million yuan to 1.017 million yuan [2][14]. Group 2: Market Reactions - The announcement of the tax change led to a surge in sales as consumers rushed to purchase vehicles before the new tax took effect, with reports of extended store hours and high sales activity [3][11]. - Major luxury brands like Porsche, Land Rover, and Mercedes-Benz experienced significant consumer interest, with many buyers attempting to finalize purchases before the tax increase [3][5][11]. Group 3: Impact on Luxury Brands - The new tax policy is expected to affect the sales of high-end models from brands such as Porsche, Land Rover, Mercedes-Benz, BMW, Audi, and Lexus, with many models now falling under the new tax bracket [7][9][10]. - Brands like Porsche and Land Rover are particularly impacted, as a significant portion of their models exceed the new tax threshold [10][11]. Group 4: Consumer Behavior - Consumers who had already placed orders for vehicles are reconsidering their purchases due to the unexpected tax increase, with some contemplating canceling their orders [6][7]. - The market dynamics are shifting, with potential buyers now looking at alternative models that may fall below the new tax threshold, indicating a possible change in consumer preferences [17][18]. Group 5: Market Outlook - The adjustment in luxury car tax is seen as a response to the changing market conditions, where high-end car sales have been declining, and promotional pricing has increased [14][18]. - The new tax structure may provide opportunities for domestic luxury brands, as the lowered threshold could allow them to capture a larger market share previously dominated by imported luxury vehicles [18][19].