星巴克，在减碳中实现降本丨消费参考

Core Viewpoint - Starbucks China has announced a strategic partnership with Envision Technology Group to implement a comprehensive carbon management system, aiming to cover 100% of its direct and significant indirect suppliers over the next three years, thereby creating a "full-chain collaborative carbon reduction" model [2] Group 1: Strategic Partnership and Implementation - The collaboration will build on existing green store initiatives and the Starbucks Coffee Innovation Park, utilizing a digital carbon management platform to measure the carbon footprint of thousands of products [2] - Starbucks has already achieved operational cost reductions through previous collaborations with Envision, with over 7,500 stores connected to Envision's smart IoT operating system for real-time data tracking [2] - The Starbucks Coffee Innovation Park employs solar panels, smart energy storage, direct current fast charging, and green electricity procurement to achieve energy savings and carbon reduction [2] Group 2: Economic Considerations and Challenges - While some projects have yielded positive returns, not all initiatives are economically beneficial, particularly in the dairy supply chain where Starbucks is working on carbon reduction projects [3] - The dairy market is experiencing price declines due to oversupply, which has allowed other beverage brands to secure high-quality dairy sources at lower prices, impacting Starbucks' cost structure [4] - Starbucks is willing to incur additional costs for carbon reduction initiatives, which is challenging in the current economic climate [5]