Apple(US:AAPL) 3 6 Ke·2025-07-22 04:43Core Insights - Apple is expected to introduce anti-reflective screens in the iPhone 17 Pro series, enhancing screen readability in bright environments [1][3] - The anti-reflective screen technology is anticipated to outperform the current "Ceramic Shield" in terms of scratch resistance and transparency [3][24] - The introduction of this feature could provide Apple with a competitive edge over domestic smartphone manufacturers, who have not yet adopted similar technology [3][24] Group 1: Technology Overview - The anti-reflective screen technology has been in development for over a decade, with various methods being explored to reduce glare and improve visual experience [10][20] - Samsung's collaboration with Corning has led to the development of "Corning Gorilla Armor" glass, which significantly reduces reflection by 75% compared to previous models [4][24] - Different anti-reflective technologies include AG (anti-glare) glass, nano-texture glass, and AR (anti-reflection) coatings, each with its own advantages and trade-offs [11][20][24] Group 2: Market Implications - The adoption of anti-reflective screens is likely to become a standard feature in flagship smartphones, as it addresses a critical aspect of user interaction with devices [25][29] - The competitive landscape may shift as domestic brands begin to adopt similar technologies, following Apple's lead in the anti-reflective screen market [24][29] - The demand for high-quality display technology is expected to grow, with consumers increasingly valuing features that enhance usability in various lighting conditions [25][29]